November 04Why is Branding Important to Your Business?Your company’s branding is what sets your products and services apart. The marketing landscape is constantly changing, so now is the time to re-visit your branding. Why is branding important? Branding communicates what your company is. Branding communicates what your … Continue reading →12:05 PM GMT | Read comments(0)October 04Should Businesses Advertise During Tough Economic Times?Should Businesses Advertise During Tough Economic Times? When the economy is in a downturn, businesses examine all their costs carefully. Cutting advertising budgets is very tempting. However, research shows that cutting back on advertising during tough economic times can totally … Continue reading →10:00 PM GMT | Read comments(0)September 02QR CodesI did an article last November on QR Codes. I thought it was important to riase awareness about this simple and effective tool. IMS Research expects 420 million smartphones to sell in 2011 or 28% of the mobile handset market. … Continue reading →3:01 PM GMT | Read comments(0)April 03Brand Marketing – What does your Biz Card look like?Nothing is more important to making a good first impression and your business card is part of that. Your contact information is of course important, but it should also give strong message about your business. Does your? Many people go … Continue reading →4:47 PM GMT | Read comments(0)February 05Brand Marketing What is a favicon?Do you have a website? Have you ever wondered where those little logos on web browsers come from? Would you like to add one to your website? That’s what we’re going to show you this month. Wikipedia’s definition is: A … Continue reading →4:37 PM GMT | Read comments(0)January 07Internet Marketing Where do you rank?Hope you had a Wonderful Holiday with your family and friends along with a Joyous New Year. It’s forecast that overall advertising will grow by 5% in 2011, according to Borrell Associates. More interesting is that online marketing will increase … Continue reading →4:30 PM GMT | Read comments(0)December 07Happy Holidays 2010This month I’m doing something different. Business owners are a unique breed. They are people that don’t take NO for an answer. People that are creative and innovative. People that work harder than anyone realizes. People that have vision and … Continue reading →4:39 PM GMT | Read comments(0)November 02What is a QR Code?A QR code (short for “Quick Response”) is a barcode on steroids. It’s a matrix code or two-dimensional bar code created by Japanese company named Denso-Wave (a subsidiary of Toyota) in 1994. It’s been used widely in Japan, Canada & … Continue reading →5:51 PM GMT | Read comments(0)October 02I don’t need a web presence. . . I’m in the phone bookWhy should your business have a web presence? Here are a few reasons. First being, How will people find your business? Word of mouth is the best advertising, but that can take a long time to build, especially if you … Continue reading →5:43 PM GMT | Read comments(0)September 02Are you “content” with your marketing plan?It’s important to evaluate your marketing plan a few times a year. Make sure it’s doing what you intended. Content marketing should be one portion of your marketing strategy. When you are planning your content marketing strategy, consider these goals. … Continue reading →5:39 PM GMT | Read comments(0)