IN THE PRESS:

Sometime you get shown the light in the strangest of places if you look at it right. Written by Leith El-Hassan , Ad Council | February 2, 2010

“People are looking for something new that's targeted and attention grabbing. This is the way to do it." The Wall Street Journal

“If you went to the restroom three times, you’d reach it again and again and again. Not only can indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention." Inc.

"Talk about a captive audience. Your attention is riveted directly on the space in front of you. People indeed read the ads thoroughly. Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." Adweek

"Now Madison Avenue has invaded the restroom. Its surprising nobody has thought of this before." Newsweek

“The (restroom) ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target gender with 100% accuracy.” Fortune

"This was the only place in the world people would stand in line to read the advertising. A study by Rice University shows that the amount of time readers' focus on the bathroom advertisements is about a minute and a half for men and two minutes for women. You've got their undivided attention for a period of time." The Boston Globe

"In the first measurement of restroom advertising, interestingly, more people claim to have been exposed to restroom advertising than radio." Strategy Magazine-Canada