All posts by alloverchicago

What We Have Here Is A Failure To Communicate

The title of this post is from the movie “Cool Hand Luke”. Those of you who have been on this earth for quite a while like me, most likely recognized that line immediately. If you are young and have never heard of it, give it a look, you’ll like it.

Anyway, what does that have to do with advertising. Well, communication is the key to getting things done, right? And if you do not communicate your offerings in a way that consumers feel meets their requirements or solves their issue, they probably won’t be doing business with you.

However, the most crucial part of communicating is DOING IT! So if you are not communicating to your customers or prospective customers on a regular basis (everyday), you are losing power.

This communication can be via Social Media, or advertising or events or any other brand exposure. The main thing is to do it today and every day. Not advertising during your slow time, is exactly the wrong thing to do. You want to have your brand top-of-mind when your busy time starts. To begin building awareness for your brand during your busy time is too late. Also for every day you are not reaching out to prospects and customers, one of your competitors is.

A good example of constant brand exposure is Coca-Cola. I would venture to guess that almost 100% of the US population over 5 years old is familiar with Coca-Cola. So why do they keep spending so much money on advertising? I mean, come on, they could take a year off and put an extra BILLION dollars in the bank. I think all their shareholders would love that! They don’t do it because they know this simple fact,

“Failure to remain visible and engaged with your audience

almost certainly leads to lost or declining revenues.”

So whether you wrap your vehicle ( one of my favorites) use Social Media, do some broadcast media or print, or of course utilize the world’s greatest advertising, bathroom billboards, make sure you have a presence in your market EVERYDAY.

Wassup with That?

Have you ever seen the SNL skit with Kenan Thompson called Wassup with That? He’s a talk show host who comes out singing a catchy song called Wassup with That. So the jist of the skit is whenever he starts interviewing his guests he will suddenly jump up and start singing Wassup with That! and the guest will be left bewildered and frustrated.

Unfortunately too many companies and their representatives are not listening to their clients or prospective clients and instead they just spew out their talking points and leave their prospects sitting there unfulfilled like a guest on Wassup with That.

Every conversation we have, whether it be with a friend, family member, neighbor or customer, is extremely important. I once read to treat every conversation you are having as if it were the most important conversation you have ever had. Try it sometime and see what you think.


Is Your Product/Service a Want or a Need?
And why it matters.

Products and services can for the most part be categorized as a want or a need. Plumbers are usually a need, as in I need to get this leak fixed. Chocolate is for the most part a want, as in “I would like some chocolate” (however due to an extreme chocolate addiction,   chocolate is a need for me on a daily basis)

There are certainly different strategies to take in marketing your distinct product based on whether it is a want or a need. You may take into consideration age, gender, income, location, interests, budget, etc. This can lead to many different advertising vehicles that fulfill your objectives.  Whether your preferred method is billboards, print, pay-per-click, social media, radio, TV, Out-of-Home or any of the endless options, a consistent branding effort should be a focus.

Ok, back to wants and needs. Branding your company will build awareness and make your company top-of-mind. Now how does that relate to wants and needs?