Texting/Mobile Programs can be added to any campaign. Build your customer data base and market directly to previous customers by offering specials, VIP clubs, private sales and more. Turn your slow times into busy times. IMS Research expects 420 million smartphones to sell in 2011 or 28% of the mobile handset market. They predict this figure will rise to over 1 billion in 2016 (half the market). Smart phones are here to stay. How will you reach your customers base?