WHY RESTROOMS?
Bathroom Billboards ads are posted in the restrooms and common areas of restaurants, bars, nightclubs, tanning salons, car washes and more. Our broad range of venues lets you target by gender, demographic profile or geographic area. Restroom billboard advertising reaches a captive audience at a time when there are few distractions.
88% of those who recalled seeing a specific ad could name at least four selling points in the ad*
Higher recall rate than other media
84% of washroom visitors recalled one or more of the washroom ads*
Restroom Billboard Advertising receives consumers' undivided attention for 1.5 to 2 full minutes**
80% of viewers felt the ads were more noticeable than ads appearing in other media*
Restroom Billboard Advertising can be targeted to men or women exclusively, even by age group, income range or lifestyle***
98% of them (viewers) had a positive or neutral reaction to the ads*
The average bar/nightclub patron uses the restroom 3 times per visit****
*Barbour & Monroe Marketing Research Studies
**Rice University Study
***Market Intelligence Media Research
****Independent Billboard Association of America